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Idemitsu announces the launch of Ingenious EV Lubricants in India

15 Dec 2021, New Delhi: Idemitsu, one of the leading manufacturers and supplier of High-Performance Lubricants, specialized in driving the Global Automotive Industry with Future Technology Oriented products, is ready with the launch of its ingenious Cutting-Edge EV Lubricants, a solution put into operation to optimize the performance and protection of Electric Vehicles. This innovative lubricant will reduce carbon footprint and play a key part in safer and efficient electric mobility.

Idemitsu’s resilience to provide Tailor-Made solutions by adjusting exclusive product formulations to fulfil unique OEM requirements in their conceptualised design of EV units, enhances the output & performance of every lubricated part. Idemitsu’s exclusive R & D Facility is ambitiously ready to collaborate with EV manufacturers to provide customized solutions as per their continuously varying needs. The latest technology lubricants at Idemitsu is engineered for integrated Electric Vehicle lubrication requirements and to provide EV manufacturers and customers with a solution that exceeds the future expectations. Idemitsu is competent to collaborate with EV manufacturers to exclusively develop innovative lubricants enabling “Filled of Life” applications.

Under Indian government initiative of Make-in-India and FAME India Scheme to revolutionize automotive industry by introducing Electric Vehicles as per policies outlined by individual state governments, Idemitsu foresees India as a global hub for manufacturing EV and proudly positions itself as the pioneer in EV Fluids. Idemitsu's EV Lubricants are designed to effectively and efficiently meet a broad range of performance requirements and is engineered to improve the reliability, efficiency and performance for the high-tech powertrains of electrified vehicles.

“As with time EV requirements mature, we need to bring innovative methods of fluid technology to meet critical challenges of future, which Idemitsu vows to serve with our unique product chemistry derived from more than 110 years of lubricant experience” said Akira Kitagawa, Deputy Managing Director, Idemitsu Lube India. He further added “We have also partnered with one of the leading OEM in India to design optimised Reduction Gear Oil to launch country’s first-ever Electric Vehicle in a new category. We welcome all Electric Vehicle & its component manufacturing OEMs for collaboration to create exciting solutions for EV units.”

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About Idemitsu

Idemitsu Lube India Pvt Ltd. is a subsidiary of Idemitsu Kosan Co. (Japan). Idemitsu Kosan Is a leading Japanese petroleum company that is manufacturing Automobile and Industrial Lubricants globally. Idemitsu’s aim is to progressively work towards providing environmentally friendly, high quality and latest technology lubricants to our customers., Idemitsu’s, Indian operation were commenced in 2006 as it entered as a Lubricant sales and marketing company with an objective to offer best in class products and finest services to major OEMs in the country. In 2013, it started a state of the art Lubricant Manufacturing plant located at Patalganga, Distt. Raigad, Maharashtra for manufacturing high-performance lubricants meeting global quality standards. The company has a wide range and variety of Automotive Lubricants for Motorcycle, Scooters, Cars and Commercial Vehicles; along with Industrial range of lubricants. Idemitsu Lube India Pvt Ltd is certified with various global standards for quality; HSE management systems, like ISO 9001:2015 ISO 14001:2015.BS OHSAS 18001:2007